Driven by Passion

Smiling person in casual outfit standing in front of a scenic harbor view with yachts and city buildings, backed by hills.

Marketing, Media & PR Specialist in Motorsports. Ready to Make an Impact.

About me
From a young age, I’ve been captivated by the speed, strategy, and spectacle of motorsport. That passion turned into a profession, as I built a career in marketing, media, PR, and event management. Always with the goal of creating impact, both on and off the track.

I thrive in high-pressure environments, love connecting people and brands, and bring a hands-on mentality to every project. Whether it's managing media relations, activating partnerships, or delivering memorable fan experiences, I’m ready to shift into high gear.

Highlights

  • Led social media & content creation for international racing events, boosting online engagement and reach

  • Worked with top-tier motorsport teams across Europe to support branding and media strategies

  • Managed press operations and interviews at live motorsport events

  • Developed and activated sponsorship campaigns, aligning brand goals with trackside excitement

  • Hands-on event experience, from paddock setup to post-race reports

Black and white photo of a race car driver wearing a helmet with a visor, adjusting it with their hands. The driver's suit features multiple sponsor logos.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

Marketing Strategy

Developed tailored marketing strategies for racing teams and events, aligning brand goals with fan engagement and commercial objectives.
Project highlight: Organised and executed multiple successful motorsport-related events, ensuring strong attendance, smooth operations, and positive brand exposure.

Social Media Management

Managed day-to-day content planning, race weekend coverage, and audience interaction across platforms.
Project highlight: Kept a racing team's social media channels relevant and engaging during the off-season, maintaining follower interest and sponsor visibility.

Event PR & Media Operations

Coordinated press activities, managed media zones, and ensured seamless communication between teams, drivers, and media outlets during live events.
Project highlight: Led media support and logistics during international race weekends, ensuring timely coverage and professional representation.

Content Creation & Community Growth

Produced engaging digital content and built strong audience communities through storytelling and brand voice.
Project highlight: Contributed actively to the growth of an F1-focused podcast through content promotion, audience engagement, and collaborative media strategy.

Interested?